Novel Effect Blog

Seattle, WA – Novel Effect, creator of the award-winning, patented app that adds voice-driven, interactive music and sound effects as you read a story book to a child, announces that Scott Rockfeld has joined the company as Chief Marketing Officer and its first leadership team member outside of the founders. As CMO, Rockfeld will lead the company’s marketing efforts to accelerate revenue growth and users, and create passionate fans out of the growing base of customers.

Hollywood, CA and Seattle, WA – The Jim Henson Company, renowned leader in family entertainment, and
Novel Effect, innovators in voice driven storytelling, today announced a new partnership to bring favorite titles from Jim Henson’s beloved library of IPs to Novel Effect’s voice-driven storytelling platform. Stories will be available in the free Novel Effect mobile app at the beginning of December 2020.

Seattle, WA — ​Matt and Melissa Hammersley may start and end each day as parents, but they spend the rest of their time shaking up the world of voice technology. This week, their immersive storytelling start-up, NovelEffect, is showcasing a fresh approach to streaming videos: voice interactions that control and influence the story.

Seattle, WA — Novel Effect, the groundbreaking voice-driven entertainment company, announced today the release of a new Spanish-language feature set on their Novel Effect: Read Aloud Books app. This release brings their patented reading platform, which plays background
music and sound effects synced to a storyteller’s voice as a book is read aloud, to millions of native Spanish speakers as well as those learning the language.

Vancouver and Seattle, WA — Slumberkins and Novel Effect today announced a co-development relationship to create voice-driven soundscapes that will support early
childhood social-emotional learning beginning with the upcoming picture book release of The Feels.

BOSTON, MA ​— Melody Furze, co-founder and Director of Educational Development at the voice-driven media company Novel Effect, joins an esteemed panel of presenters
at the upcoming Voice of Education Summit being held August 7, 2019 at Emerson Paramount Center in Boston, MA.

SEATTLE, WA — ​The American Association of School Librarians (AASL) , a division of the American Library Association (ALA), named Novel Effect a 2019 Best App for
Teaching & Learning during the ALA Annual Conference this past weekend in Washington, D.C.

NEWARK, NJ ​— Melissa Hammersley, the Co-Founder and Chief Design Officer of the groundbreaking voice-interactive entertainment company Novel Effect, will participate in two presentations during the second annual VOICE Summit being held
next week.

Seattle, WA — ​Novel Effect, the groundbreaking voice-driven entertainment company, announced today the release of their ​Novel Effect: Read Aloud Books​ app for​ ​Google Play​. This release brings their patent-pending reading platform, which plays background music
and sound effects synced to a storyteller’s voice as a book is read aloud, to millions of additional parents and educators who use Android devices.

SEATTLE, WA​ — Novel Effect, the groundbreaking voice-driven storytelling company, announced today the launch of its Storytime Squad literacy initiative, which will regularly receive free resources from Novel Effect. These resources include books, activities, and other goodies designed to increase young readers’ engagement during storytime.