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Novel Effect Blog

for grown-ups who read with kids

Novel Effect adds Bahar Wadia as first Chief Operating Officer

Novel Effect, creator of the award-winning, patented app that follows along with interactive music. sound effects, and character voices as you read a story book to a child, announces that Bahar Wadia has joined the company as Chief Operating Officer and its second leadership team member outside of the founders. As COO, Wadia will bring the discipline to scale Novel Effect.

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Novel Effect adds Scott Rockfeld as first Chief Marketing Officer

Seattle, WA – Novel Effect, creator of the award-winning, patented app that adds voice-driven, interactive music and sound effects as you read a story book to a child, announces that Scott Rockfeld has joined the company as Chief Marketing Officer and its first leadership team member outside of the founders. As CMO, Rockfeld will lead the company’s marketing efforts to accelerate revenue growth and users, and create passionate fans out of the growing base of customers.

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The Jim Henson Company and Novel Effect Launch Partnership for Voice Interactive Stories

Hollywood, CA and Seattle, WA – The Jim Henson Company, renowned leader in family entertainment, and
Novel Effect, innovators in voice driven storytelling, today announced a new partnership to bring favorite titles from Jim Henson’s beloved library of IPs to Novel Effect’s voice-driven storytelling platform. Stories will be available in the free Novel Effect mobile app at the beginning of December 2020.

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These Parents Want To Revolutionize How Kids Interact With TV

Seattle, WA — ​Matt and Melissa Hammersley may start and end each day as parents, but they spend the rest of their time shaking up the world of voice technology. This week, their immersive storytelling start-up, NovelEffect, is showcasing a fresh approach to streaming videos: voice interactions that control and influence the story.

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Novel Effect Announces Voice-driven Spanish Content Available In Its Award-winning App

Seattle, WA — Novel Effect, the groundbreaking voice-driven entertainment company, announced today the release of a new Spanish-language feature set on their Novel Effect: Read Aloud Books app. This release brings their patented reading platform, which plays background
music and sound effects synced to a storyteller’s voice as a book is read aloud, to millions of native Spanish speakers as well as those learning the language.

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