Careers at Novel Effect

Join our team!

Our mission

Novel Effect is here to help parents and educators find more joy, learning, and connection with their children and students as they read aloud together. It’s incredibly fulfilling to know that your work supports grown-ups as they guide children on their path to literacy, and brighter futures. We care deeply about our mission and take pride in our commitment to children and their grown-ups.

Who we are

We are dreamers, musicians, educators, librarians, artists, parents, and entrepreneurs who are serious about making read-alouds magical for children to instill a lifelong love of reading!

Why join us

Our unique form of storytelling brings the story to life, engaging and capturing the imaginations of children and their grown-ups. We are a highly cross-functional team that believes every child is full of potential and that more well-read children in the world will create a better future for us all.

If you are the type that likes to have fun, is willing to jump in and learn, is passionate about children and education, and is committed to making an impact – join us. We offer competitive salaries, stock options, 401K, healthcare benefits, unlimited vacation, and flexible working hours; we are location agnostic.

At Novel Effect, we value creativity, collaboration, communication, and an eagerness to learn. We’re committed to a supportive work environment where diversity of perspectives and ideas are encouraged.

Lifecycle Marketing Manager (Product)

ABOUT THE ROLE

Novel Effect seeks a knowledgeable Lifecycle Marketing Manager who understands elementary education and knows how to turn that understanding into beautiful, relevant communications that inspire action.

You’ll own our user and customer communication strategy, primarily through email. From a free user’s first read to a district-wide rollout, you’ll build campaigns and customer journeys that help customers discover value, establish consistent reading habits, and expand their use of Novel Effect.

You’ll use email engagement, journey performance, and analytics insights to understand and improve results, with success ultimately measured by customer actions, product usage, and growth. Your long-term goal is to grow customer relationships toward district-wide Community Plans, bringing Novel Effect to educators, students, and families across entire districts.

This role sits on the Product team, reports to the Chief Product Officer and works closely with Sales & Marketing to connect product engagement with customer growth.

WHAT YOU BRING

Experience in elementary education and a deep understanding of the challenges educators, librarians, schools, and districts face in improving student literacy outcomes
Hands on experience creating and executing email marketing, lifecycle marketing, or customer engagement programs
The ability to create visually compelling, well-written emails that inspire action and convert
Strong skills in journey mapping, automated sequences, segmentation, and cohort-based communications
Exceptional organization and attention to detail, including managing calendars, campaign dependencies, and quality assurance
Comfort using data to understand behavior, test ideas, and measure results
The ability to translate product features into practical benefits for educators and decision-makers
A collaborative working style and the ability to move work independently from strategy to execution

ADDITIONAL EXPERIENCE

Experience with education technology, subscription products, marketing automation platforms, and product analytics is especially valuable

CUSTOMER COMMUNICATION STRATEGY AND EXECUTION

Build and execute a coordinated communication strategy across the customer lifecycle, with email as the primary channel
Test and QA emails templates across various devices, browsers, and email clients to ensure seamless formatting
Own the communications calendar, balancing onboarding, ongoing engagement, product updates, seasonal content, and growth campaigns
Write, design, build, and launch polished emails with clear calls to action that drive measurable customer behavior tailored to educators, parents, and school or district administrators
Create seasonally relevant content and experiences that connect Novel Effect to classroom needs, school calendars, and literacy priorities

CUSTOMER JOURNEYS, SEGMENTATION, AND AUTOMATION

Design and implement onboarding sequences that help new users experience a successful first read and build a lasting reading routine
Build automated journeys for key lifecycle moments, including activation, subscription, renewal, re-engagement, and expansion
Develop segments and cohorts based on customer role, plan usage, engagement, and readiness to take the next step
Coordinate campaigns and automated messages so customers receive timely, relevant communications at an appropriate frequency

ENGAGEMENT, CONVERSION, AND EXPANSION

Develop campaigns that increase reading frequency and help customers make Novel Effect part of their regular routine
Improve conversion from free users to paid subscribers by communicating value and addressing barriers to purchase
Partner with Sales & Marketing to help individual subscribers become champions for school and district adoption
Create communications that support expansion toward district-wide Community Plans, including access for students and families
Identify moments when customer engagement signals an opportunity for a sales conversation and coordinate relevant handoffs

CUSTOMER INSIGHT AND CONTINUOUS IMPROVEMENT

Become Novel Effect’s internal expert on the full customer lifecycle: what they need, what holds them back, and which communications help them move forward
Track and analyze key funnel metrics including email open rates, product usage data, campaign performance, and customer feedback to identify opportunities and refine journeys
Test messaging, design, timing, audiences, and calls to action to improve engagement and conversion
Monitor churn signals to identify low-engagement users segments and deploy engagement or win-back campaigns before users lapse
Share insights with Product and Sales & Marketing to inform product experiences, positioning, and customer support

POSITION DETAILS

This is a remote, full-time position with an annual salary range of $70,000-$90,000. You’ll join the product team, report to the Chief Product Officer, and work closely with Sales and Marketing to help more customers make Novel Effect an essential part of their reading communities.

BENEFITS

Company provided health, dental, and vision insurance
401(k)
Flexible vacation policy
Remote work
Amazing teammates
You get to bring good to the world, enriching the lives of educators and families and inspiring children to love reading

To Apply

Please click the link below to submit your resume and a short cover letter outlining your experience and interest in this position. Applications will be reviewed on a rolling basis.

Location: Remote