Novel Effect adds Scott Rockfeld as first Chief Marketing Officer

Seattle, WA – Novel Effect, creator of the award-winning, patented app that adds voice-driven, interactive music and sound effects as you read a story book to a child, announces that Scott Rockfeld has joined the company as Chief Marketing Officer and its first leadership team member outside of the founders. As CMO, Rockfeld will lead the company’s marketing efforts to accelerate revenue growth and users, and create passionate fans out of the growing base of customers.